Haier Europe is part of Haier Smart Home that reinforced its presence in the European market with the acquisition of the Candy-Hoover Group in 2019. The Company has production facilities in Italy, Romania, Russia, Turkey and China and markets its products in Europe and beyond, consolidating its leadership in the fields of connectivity and IoT.

The uniqueness of Haier’s organizational model is key to understanding the whole corporate ecosystem and business strategy.  According to RenDanHeYi, employees are perceived as entrepreneurs and dynamic partners that directly contribute to the company’s success, being able to transfer the needs of the consumers and being able to create real value for users according to the “zero distance to consumers” philosophy.

Putting people at the center, from employees to consumers, Haier Europe is guided by Haier Attitude and its three main traits:

1. Entrepreneurship & Innovation

Haier People are self-driven, open minded, risk-taker…obsessed with results, tuned-in with consumers’ aspirations, able to trace and connect germinal elements of innovation, gather internal/ external competences to pursue adjacent or divergent business opportunities and bring extraordinary experiences to our users.

2. Zero Distance

In Haier, people are relentless learner, fueled by consumers/users’ satisfaction. They maintain a start-up mentality and adopts an agile approach to new developments, putting all stakeholders in disintermediated relationship with customers upfront to ensure our offer is always current with customers’ desires.

3. IoT & Ecosystem Thinking

Haier employee is a change agent. Thrives for idea contamination with a hyper-collaborative approach that breaks silos internally and externally, creating an open ecosystem of users, internal/external developers and partners to imagine the future.